TIFTON — Magic Media has merged with a Southeast leader in out-of-home media, Fairway Outdoor Advertising, LLC. While the merger was completed in October of last year, the task of changing imprints and combining identity collateral under the new name Fairway Outdoor Advertising, LLC will take quite some time to complete.
The merger will streamline and improve an array of operating procedures that will create new and improved efficiencies. In addition, Fairway’s operations team has been evaluating Magic’s sign inventory for potential upgrades and other improvements to enhance aesthetics. Some of the initial upgrades will include painting older structures and upfitting existing poster units with environmentally-friendly single sheet poster technology.
“We are excited about the potential this merger offers to the local businesses we serve,” said David Hornkohl, general manager of Fairway’s Southeast division. “I have already seen improvements in the overall customer service our clients receive and Fairway’s reputation as a good corporate citizen has been embraced by our employees.”
For decades, Fairway has had a long tradition of providing exceptional client service and offers awarding winning creative services that tailor client messages to effectively reach target audiences.
Business
January 18, 2010
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