Belk's charity sale scheduled for May 1

Staff reports

CHARLOTTE, N.C. — Belk invites local charities, schools and other nonprofit organizations to participate in its Spring Charity Sale on May 1. The last Belk Charity Sale, held Nov. 7, 2009, raised more than $4 million for hundreds of participating nonprofit organizations.

Charity Sale tickets are currently available to participating local, nonprofit organizations for sale in advance of the event. All proceeds from each $5 ticket sold will be retained by the charity. Beginning Friday, April 23, tickets may also be purchased at Belk stores with all donations equally divided among the participating charities and schools in each local store. There is no limit to the number of tickets charities can sell, and no limit to the amount of money that can be raised. Belk provides tickets and collateral materials at no cost to the participating groups.

The four-hour, in-store shopping event offers an excellent fundraising opportunity for participating organizations and a chance for customers to support worthwhile charities and take advantage of special discounts on purchases made during the event.

In exchange for a $5 donation, customers will receive a ticket admitting them to the Charity Sale from 6 to 10 a.m. May 1 and entitling them to merchandise discounts ranging from 20 to 70 percent on purchases throughout the store, including special savings on rarely discounted brands. Customers will also receive $5 off their first purchase of $5 or more at the event, and Belk cardholders will receive double Rewards points for card purchases. Belk Elite cardholders will receive triple Rewards points for card purchases.

On May 1, beginning at 6 a.m. when doors open, the first 100 customers in each store will receive free Belk gift cards ranging in value from $5 to $1,000. In addition, all participating charities and schools will be automatically registered to win one of three $1,000 donations from Belk in a company-wide drawing.

The event, held semi-annually since fall 2007, has raised more than $18 million for participating nonprofit organizations in Belk markets throughout the Southeast.

Charity representatives interested in taking part in this one-of-a-kind fundraising event should contact their local Belk store manager for more information. In order to participate in the Belk Charity Sale, organizations must have an IRS Section 501(c)(3) designation from the Internal Revenue Service.

Charlotte, N.C.-based Belk, Inc. is the nation’s largest privately owned mainline department store company. It operates more than 300 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C.

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