Reliable Tractor Co. sold

Published 10:19 pm Tuesday, June 7, 2011

Stafford Equipment Company has officially announced the sale of the John Deere Agricultural Operations in Tifton, Valdosta, and Douglas to Lasseter Equipment Company of Moultrie. The Staffords have owned the business for 60 years.

 DeNean Stafford purchased the J.H. Orr Tractor and Equipment Company located on West Seventh Street in 1951, renaming it Reliable Tractor Company. This was the first of many successful business ventures for Mr. Stafford, who eventually created the Stafford Development Company.

The John Deere locations in Valdosta and Douglas were sold along with the dealership. The John Deere dealership in Tifton was also sold to Lasseter, with Stafford retaining ownership of the location which is now leased to Lasseter.

“Customers who have accounts with John Deere in Tifton will see those accounts continue just as they have been,” said Matt Murphy, general manager of Lasseter Implement Company, LLC.

Murphy continued, “While accounts will remain the same we have made some personnel changes already, and more will be made, in order to better serve our customers. We’re certainly glad to be a part of the Tifton community. We’re here to help in any way that we can and we’re looking forward to a prosperous future.”

Kevin Belflower, president of Stafford Equipment Company, said in a press release, “We have become increasingly focused on the industrial side of the business and these dealerships will be a great addition to Lasseter’s agricultural organization. John Deere has also, over the years, shifted their business model to one of fewer and larger dealers. This is a good outcome for all of us.”

DeNean Stafford, III, CEO of Stafford Development Company has spent his life in the agricultural business. Looking back at historic photographs of Tifton as it was 60 years ago Stafford turns to a 1960’s photo of the original dealership building and says, “There were John Deere tractors, Ramblers and Oldsmobiles all under one roof. You wouldn’t see anything like that today. In fact, they don’t make Ramblers or Oldsmobiles anymore. Times are changing.”

In a company press release Stafford states, “We value and appreciate the relationships we’ve established with our customers, our employees and the community. Stafford Development Company will continue to focus on delivering excellent products and services in our core businesses. We’re going to focus on real estate development and the hospitality business. Lasseter has an outstanding reputation. We wish them great success in their new endeavor.”